Kanak Natural Pure was set up by Mr. Rohit Bindal under the SB International, with an aim to provide top quality products to the Indian consumer irrespective of class and income group. Upon realizing the huge gap that exists in the consumers’ mind i.e. the deficit between the highest quality expectation in terms of purity and what one actually gets in the kitchen despite paying the high cost, we embarked on a journey to bridge this gap.

He was born and brought up in UP and owned a number of sugar mills across UP.
He has been in the FMCG sector for the last 10 years and has now launched his own brands with a product range comprising but not limited to Mustard oil, Spices, ketchup, dry fruits, tea, sugar, pink salt, papad, pickles and more.